Greek Vrs Christian Views - 1283 Words

The Christian view of evil and the Greek view of evil are complete opposites as depicted in Dante Alighieri’s play The Divine Comedy: Inferno compared to Euripides play Medea. The Christian view differs from the Greek account of evil by the belief in God. The Christian view has clear boundaries of good and bad behavior as shown in Inferno while the Greek belief is that nothing is inherently evil as seen in Medea. The Christian and Greek views differ on the punishment directly related or unrelated to the evil behavior. Violence as an act of evil varies between the Christian and Greek views. Lust, as an evil act, also differs between the two views. Christian and Greek views vastly differ on the premise of sorcerers, as evil figures.†¦show more content†¦Ã¢â‚¬Å"Your present husband is not in exile because he exiled your son and he hasn’t been killed for killing me, killing me twice as much as my sister in a living death. If murder sits in judgment and demand s murder in requital.† (Medea pg 111. para 1090) The Christian view and Greek views differ on the punishment directly related or unrelated to the evil behavior. The difference of evil through the acts of violence in the Greek and Christian texts of Medea and Dante’s Inferno is also interesting. The Christian view as exemplified by Dante is that violence is a lesser evil than fraud. In Inferno the seventh circle of hell while the eighth is fraud. The Greek view as seen in the play Medea is that violence is a necessary evil. Media uses her evilness to complete her murderous plots. Medea’s violence is the ultimate evil and it is extreme and continuous. Violence as an act of evil varies between the Christian and Greek views of Inferno and Medea respectively. Lust, as an evil act, differs between the Christian and Greek views. The idea of lust in the Christian poem Inferno is addressed as the second of 9 circles or a relatively minor act of evil. Lust is not seen as that big of a sin relatively speaking as the first circle of hell is limbo and there are a total of nine circles of hell. The Greek tragedy Medea shows lust as the ultimate evil and triggers Medea’s rampage. Thus, lust as an act of evil differs between the

Asb bank Free Essays

Direct marketing Is selling product directly to the consumer or end-user, rather than through a broker, distributor or wholesaler. Example: Sometimes confusing the matter, direct marketing is also used to describe the sale of food directly to a restaurant, grocery store, caterer, processor, etc. , who will then resell the food to customers. We will write a custom essay sample on Asb bank or any similar topic only for you Order Now 2. Identify the major forms of direct marketing and the techniques they employ to target customers. Use the template provided below to explain the different techniques each major form uses to target customers. Major forms of direct marketing differentiated in terms of techniques: Forms of direct marketing Target markets: Techniques used to target customers: Face-to-face selling Residential area, People who like to visit in market. Malls, all age group Promotion, door-to-door service, direct approach, offering samples Direct mail Adults older Post, courier, sent mail Catalogue Sending, attractive image of products, special offer, brief description of product Telemarketing Land line phone holder Special offer, brief description of product, Calling to landlines Print Adults, older retired people Flier, newspaper, posters, using famous person’s face Direct-response television advertising House wife, retired people stabilize people Saving offer, free home delivery, short time offer, Free call on television advertisement like 0800 On-line Internet user Through the video presentation, Website, social network like Faceable, twitter Mobile technology All age people Mobile APS, social network, text 3. Choose a business you know well or a case study of a business which uses direct marketing e. G. Cafe using Faceable, Salesrooms, a business which uses Trade, Auckland Council, Family Planning, NZ Heart Foundation, CAB Bank, Anyway. Describe it briefly. We have chosen CAB Bank. CAB Bank offers bank accounts, personal and home loans, savvier, investments, foreign exchange, insurance, internet banking, credit cards and online banking. 4. Identify one growth direct marketing trend that your chosen business uses e. G online marketing, telemarketing, face-to-face, social networking, direct mail. Refer to this trend and the case study you have chosen in your assignment and presentation. The growth of direct marketing trend of CAB Bank offers direct mail service to their customers, online banking or internet banking. They send mail or letter on their postal address to inform about their account and investment. Regularly (once in a month) they send the user bank account statement to their customers. Have chosen? Give 3 benefits for buyers and 3 benefits for sellers. Answer for buyers: Availability of credit. Privacy Time saving Interactivity. Benefits for seller are: Target market selectivity. Ability to build customer relationship. Ability to maintain privacy of marketing programs. Convenience Time saving. – Benefits 6. What are the ethical issues or public policy issues for the direct marketing trend you have chosen? Give 3 examples of ethical issues or public policy issues. Answer- There is four ethical issues that CAB Bank should keep in mind while using direct mail marketing methods: Payment security- Bank must have a very tight security system because in our society there are so many high professional hacker who can do something wrong by take out money from the customers account. Spamming: Bank should make conversation with the customers while someone (customers) doing big amount transaction or send them e-mail regarding their accounts information. Terms and conditions-Bank should tell their customer about terms and conditions of ann. before opening a new account regarding how much they have to pay credit card interest rate and in how many days customers have to pay funds to them, how much transaction takes time. Agreements and contracts-Banks should send all copies of all relevant documents, agreements, contracts and advice of legal rights on the customer’s postal address. 7. Explain the use of digital technology and databases for your direct marketing trend. Answer- CAB bank use digital technology and database for direct marketing trend as in following ways- Digital technology database in direct mail CAB bank uses New Zealand post database to find new customers with quality data including names and addresses as well as new market. CAB advertising in their own website. CAB bank mainly target people of every age group like students, working people, unemployed, and old age people. CAB bank update existing customers database. CAB bank provides several loans to customers such as Business loan, Home loan, Car loan etc. At low interest rates. They offers online and internet banking as well. 8. Thinking about digital technology and databases explain how your direct marketing trend fits into marketing mix strategies. Talk about price, promotion, product, people and distribution. Answer: People- CAB target every age people like students, working people, employment, old age people. But they mainly target the people of age group 28-35 because most of on Youth, advertising on the back of bus, at bus stands and we can see big poster on roads. Product- CAB bank provide 100% home loan on low interest rate to customers. Credit cards on low interest rates, debit cards. 9. What products or services are offered by your case study business using the direct marketing trend you have identified in question 4? Analyses the pricing of these rodents – are the prices competitive? Answer- CAB bank offers 100% home loan on low interest rate to customers. Credit cards on low interest rates, debit cards. Competitors of CAB bank are ANZA bank, WESTWARD, and BENZ bank. The prices are very competitive because every bank wants to attract customers by providing loans on very cheap rates and on low interest rates. Fixed Homes lone BANKS For 12 months For 24 months CAB sank 5. 15% 5. 70% ANZA sank 5. 19% 5. 95% So we can see that CAB bank provide home loans on cheap rates. 10. Describe the segments of the market which are targeted by your direct marketing rend. Explain how different types of promotion are targeted to different markets. (Single segments, multiple segments and aggregate) Answer- CAB bank uses single segment marketing and mainly targets and motivate people of specific age group of 28-35 because their earnings are higher than others and most of the people of this age group are working. CAB Bank offers direct mail service to their customers. They provide all useful information to motivate them in the mail. CAB Bank also provides 100% loans to their customers at cheap interest rate than other competitors in the market. They provide latest or up to date useful information on their website and they update website continuously. They advertise on social network like Faceable, Twitter, Youth because usually young generations use this social website. 1 1 . What level of service would you recommend for these target markets? How will this service build and maintain customer relations? Answer- CAB bank provide 100% loan to customers for their satisfaction and they give proper information about their services and terms and conditions so that they can make a good relationship with their customers and finally CAB bank have a good reputation in the market. According to us, to attract more customers the service should be very fast, provide 100% security to the customers, prices should be lower than other competitors. CAB Bank build and maintain their customers by hiring more staff so that customers get fast developers and it specialists who can concentrate on security because these are the components with they can get customer loyalty. 12. Explain how products or services advertised by your direct marketing trend are distributed to the target market. Answer – CAB bank have good reputation in the market because they advertise about their services in many different ways: They advertise on social networks to young generation on Faceable, Twitter, Youth etc because mainly young use these social websites. CAB Bank advertisement on buses, bus stops and big poster on the roads. CAB bank updates their own website about their services. CAB bank advertise on shops according to the community of people like Indian, Chinese, Maori people etc. CAB bank offer direct mail services to the customers. CAB bank sent account information to their customers once in a month to keep them update or aware about their bank transactions CAB provide loans to customers at cheap interest rate than others in the market. BANKS How to cite Asb bank, Papers

Short Biography George F. Handel free essay sample

George F. Handel, a man born in the same time as Johann Sebastian Bach, has been recognized as one of the most underrated Baroque composers. Handel was born in the same time as Bach and only 50 miles away. This could largely be related to the reason why Handel Is so underrated. Handel spent a large part of his childhood sneaking away and playing Instruments behind his fathers back. With his mothers assistance, Handel learned how to play the organ and eventually won his fathers consent to study music.Success In music as a child led him o compose pieces and write operas. In the early part of Handels life he spent time playing the organ for the Calvinist Cathedral. After his stay with the Calvinist Cathedral, Handel played violin and harpsichord for the only opera company In Germany that existed outside the royal courts, and also taught private lessons. We will write a custom essay sample on Short Biography: George F. Handel or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Having inspiration from playing in an opera, George Handel wrote his first opera, Elmira In 1704. Handel found great success In his opera.The opera was performed twenty times in total until its place was Shelled 2 George Handel moved to Italy in 1706 where he gained a wealth of knowledge on setting Italian lyrics to voice. In 1710, Ego Handel was appointed Experimentalist at Hanover, but soon took leave to London. Then, in 1719, he became musical director of the Royal Academy of Music. Much of Handels time during the sasss and sasss was spent composing operas. While in the midst of his operas, Handel found the time to compose many other works. During the last few years of the sasss, Handles operas were not as successful.Facing his own mortality in the opera world, Handel responded by focusing more on oratorio. Handel is best known for his usage of oratorios, choral dramas that emphasize arias and recitations. His use of choruses and religious sentiment in these pieces evolved into new form of musical entertainment. Similar to operas, but devoid of scenery, the oratorio became a genre of its own. George Handels focus on composing paid off when he composed the wildly successful oratorio, Messiah which was originally sung by a choir of 16 and an orchestra of 40.Tickets sold for atrocious amounts and music lovers publicized it constantly. Handel left Dublin for the Shelled 3 premiere of the piece. Unfortunately, Messiah was unsuccessful as audiences could not acclimate themselves to Handels use of prose instead of a poetic text. Handel was a unique musician who did not limit chamber music as well. Handel endured changes in his public life repeatedly throughout his career. Unfortunately, towards the close of his life he suffered from paralytic strokes and cataracts that ultimately left him blind.Despite his inability to see, Handel continued to perform and conduct. He was an inspiration to other composers and musicians and died shortly after a performance of Messiah. Beethoven admired Handels strength and creativity. Beethoven is quoted as saying, Handel is the greatest composer who ever lived. I would bare my head and kneel at his grave (1824). It would seem as if the earlier saying of Handel being one of the most underrated composers would be untrue.

Liberty Shoes Franchise Cost Essay Example

Liberty Shoes Franchise Cost Essay This report discusses the detail of 1) Bata’s main line of business. 2) Its main competitors and their value chain comparison. 3) Strategy the company is following. 4) Current Costing System of the company. 5) Decision making on the basis of cost and information. 6) Decisions are being taken using management accounting information. To summarise the above points we know that Bata is the fastest growing footwear brand in the country with a presence across 400 cities.The brand offers a wide range of comfortable, stylish and trendy footwear at affordable prices, ensuring there is something in the collection for everyone. The USP of the brand lies in the fact that they have successfully made fashion and durability so affordable and accessible to all. This explains why Bata India sells over 45 million pairs of footwear every year and serves over 120,000 customers every day. Today, Bata India is the largest retailer and leading manufacturer of footwear in India.Bata’s main com petitors are Mirza Intl, Liberty Shoes, Crew B. O. S; Bhartiya Inter. In this report we have compared the Value chains of Bata India Ltd and liberty Shoes Ltd which says that Bata has a competitive advantage over Liberty shoes. Bata follows backward integration and are not dependent on some third party for procurement of raw materials which makes it cost effective. Apart from this Bata has a huge competitive advantage over Liberty in the area of sales and distribution channel. Bata follows Cost leadership strategy.The company enjoys the highest market share in India and this is evident from the fact that the total retail presence of the company currently is more than thrice that of its closest competitor (Liberty: 381 stores). Bata has over 15% market share in Organized Retail market and around 6. 5% share in unorganized retail. Bata is produces its own raw material to improve its profitability. Bata reduces its cost by demand based production, setting up manufacturing base in tax-f ree locations, using different mix for footwear production with cheaper raw material.Also, they started cutting some cost through sales and distribution network, which is really huge distribution network. Bata earlier concentrated only on manufacturing footwear and selling them anyhow but in recent times it has changed its image of the production oriented company to affordable, market driven, fashion conscious, lifestyle brand and hence the decision to reposition. The Company has been focusing on consumers and market demand which will reduce inventories and improve sales-to-stock turnover. Bata has also adopted cost cutting strategies without any compromise on style, quality and design.Management Accounting Project: Company selected – Bata India Ltd. a. What is the company’s main line of business and which sector? Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. b. Who are the main competitors ? Bata India’s main competitors are Mirza Intl, Liberty Shoes, Crew B. O. S; Bhartiya Inter. Bata has the highest market share compared to all its competitors. c. Try to compare and contrast the value chains of the two companies.Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. The activities of a business could be grouped under two headings: (1) Primary Activities those that are directly concerned with creating and delivering a product (e. g. component assembly) (2) Support Activities not directly involved in production, may increase effectiveness or efficiency. The following come under support activities: Procurement Technology Development Human Resource management Firm infrastructureIt is rare for a business to undertake all primary and support activities. BATA INDIA LTD. : Operations (Backward integration)- Company’s own tanneries located in Batanagar and Mokame hghat insures uninterrupted supply of raw material. Now they are not dependant on some third party for procurement of raw material. Sales and distribution- Bata operated through exclusive chain of executive own and franchise stores located in prime location country wide. Bata owns network of 300 exclusive wholesalers who serviced 30,000 retail outlets throughout country.Overall it has over 1,600 showrooms, 27 wholesale depots and 8 distribution centers across the country. Technological resources- In 2004, Bata installed point of sale management information system (POS), for providing sales and inventory information across the company’s stores. This provides company to plan production and optimize inventory level. LIBERTY SHOES LTD. : Technology – It has introduced a new material called TPU (Thermo Plastic Urethane), for high quality footwear, into the country. This material has better properties than PVC or TPR (conventional materials used for footwear).Liberty has als o been instrumental in introducing EVA (Ethyl Vinyl Acetate), which is a direct injection moulding used for making sole for the first time in Asia. This technology uses very light material amp; the footwear is made with the direct injection system. Liberty also pioneered the PU (Poly Urethane) Technology in India for the footwear industry. Besides these Thermo Plastic Elastomer has been developed for the first time in India at Liberty. A CAD/CAM design centre is in place at Liberty. The Sympatex waterproof technology in footwear was pioneered by also Liberty.Liberty is also the first company to market PPE products for safety purpose. Operations- Gharaunda is the first plant of its kind in this part of Asia that is equipped with Desma machines for PU Direct Injection Moulding. Using PUF technology and Computer Aided Systems this vertically integrated plant produces Industrial Safety Shoes that are made to European standards. Sympatex TEX booties as well as ordinary booties are also m ade here. Beside these Gharaunda has a design centre where an ambitious team of young designers working in tandem with experienced technologists. . Which strategy do the companies follow? Cost Leadership, Differentiation or Focus? Bata India Ltd. follows Cost Leadership strategy. Cost optimization and margin improvement: The Company is focusing on margin improvement and cost effectiveness programs which have started yielding results. The Company has initiated strict control on costs in purchases and outsourcing and is looking at global sourcing for raw materials to improve the net realization. The Company has also been clearing old merchandize through discount sales, write offs, etc. hich will enable it to focus on improving sales. e. The reflections about the current costing systems of the company? Currently the company is mainly focusing mainly on cost reducing strategies which are as follows: 1. Cost optimization: Strict control on costs in purchases and outsourcing. It is produ cing its own raw materials to improve its profitability. 2. Demand based production: The Company is focusing on consumers and market demand which will reduce inventories and improve sales-to-stock turnover. 3.Tax-free zone manufacturing base: After Himachal Pradesh and Uttaranchal the company is looking at and negotiating with the third party manufacturing facilities in two other tax-free states of Assam and Jammu and Kashmir. 4. Cost-cutting: Raw material used for used for 33% of total cost. Now Bata identified this problem and started using different mix for footwear production with cheaper raw material. Also, they started cutting some cost through sales and distribution network, which is really huge distribution network. f. How do the companies manage cost and use the information for decision making and control?Cost management in BATA : 1. BATA tried to reduce the costs of raw material. For this it tries to use different mix for footwear production with cheaper raw material. 2. I t also tried to reduce costs through sales and distribution network which is a very huge distribution network. So they continued to invest in expanding retail business. 3. They also tried to generate skilled manpower and cut costs through manpower reduction. 4. They reduced the inventory costs by clearing the existing merchandize by offering discounts. g. What decisions are being taken using management accounting information? 1. Decision to reposition:Bata earlier concentrated only on manufacturing footwear and selling them anyhow but in recent times it has changed its image of the production oriented company to affordable, market driven, fashion conscious, lifestyle brand and hence the decision to reposition. 2. Decision to produce based on logistics and demand: To optimise the utilisation of production facilities the logistics team focuses on obtaining orders from the market for the best selling designs and sizes and ensures that all raw materials are available in the factories we ll in time so that the Company can produce and place in shops the products that consumers want.Thus the Company has been focusing on consumers and market demand which will reduce inventories and improve sales-to-stock turnover. 3. Training and restructuring the frontline sales force: The Company has reorganized its front line sales force. It has undertaken an intensive training programme for its shop assistants and managers to ensure excellence in service to customers. It has also undertaken a rural marketing thrust wherein its reach is rapidly growing. It is recruiting managers with fresh ideas to inspire and empower the workforce with the requisite skills. . Bata uses technology like installation of point of sale management information system to keep an update about the inventory level, sale figure etc. 5. Bata also adopted the cost cutting strategy through use of different mix of raw materials for footwear production and also through sales and distribution but without any comprom ise on the style, quality and design of the product as it endeavours to break the myth of price factor by producing economy range of good quality and stylish products.RECOMMENDATIONS: ) The main recommendation we can give Bata is to repositioning itself. In India we still believe that Bata is just a company which produces footwear for school goers, office goers and regular use footwear like slippers and snickers. Bata is still trying to change its image of production oriented company to affordable, market driven, fashion conscious, lifestyle brand. Today they have a huge shoe line with a huge range of new designs on offer. To name a few they are Marie Claire, Weinbrenner, North Star, Power, Hush Puppies, Dr.Scholls, Ambassador, Bubblegummer etc but only a few segment of people know about this. So Bata must back their campaign through TVC’s, print media and word of mouth. 2) According to the survey conducted by Bata in African continent it was observed that people were not wea ring shoes at all. This means that there is a high scope of marketing shoes in African continent as no one has shoes. References: www. bata. in www. wikinvest. com www. moneycontrol. com www. inrnews. com www. scribd. com Liberty Shoes Franchise Cost Essay Example Liberty Shoes Franchise Cost Essay This report discusses the detail of 1) Bata’s main line of business. 2) Its main competitors and their value chain comparison. 3) Strategy the company is following. 4) Current Costing System of the company. 5) Decision making on the basis of cost and information. 6) Decisions are being taken using management accounting information. To summarise the above points we know that Bata is the fastest growing footwear brand in the country with a presence across 400 cities.The brand offers a wide range of comfortable, stylish and trendy footwear at affordable prices, ensuring there is something in the collection for everyone. The USP of the brand lies in the fact that they have successfully made fashion and durability so affordable and accessible to all. This explains why Bata India sells over 45 million pairs of footwear every year and serves over 120,000 customers every day. Today, Bata India is the largest retailer and leading manufacturer of footwear in India.Bata’s main com petitors are Mirza Intl, Liberty Shoes, Crew B. O. S; Bhartiya Inter. In this report we have compared the Value chains of Bata India Ltd and liberty Shoes Ltd which says that Bata has a competitive advantage over Liberty shoes. Bata follows backward integration and are not dependent on some third party for procurement of raw materials which makes it cost effective. Apart from this Bata has a huge competitive advantage over Liberty in the area of sales and distribution channel. Bata follows Cost leadership strategy.The company enjoys the highest market share in India and this is evident from the fact that the total retail presence of the company currently is more than thrice that of its closest competitor (Liberty: 381 stores). Bata has over 15% market share in Organized Retail market and around 6. 5% share in unorganized retail. Bata is produces its own raw material to improve its profitability. Bata reduces its cost by demand based production, setting up manufacturing base in tax-f ree locations, using different mix for footwear production with cheaper raw material.Also, they started cutting some cost through sales and distribution network, which is really huge distribution network. Bata earlier concentrated only on manufacturing footwear and selling them anyhow but in recent times it has changed its image of the production oriented company to affordable, market driven, fashion conscious, lifestyle brand and hence the decision to reposition. The Company has been focusing on consumers and market demand which will reduce inventories and improve sales-to-stock turnover. Bata has also adopted cost cutting strategies without any compromise on style, quality and design.Management Accounting Project: Company selected – Bata India Ltd. a. What is the company’s main line of business and which sector? Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. b. Who are the main competitors ? Bata India’s main competitors are Mirza Intl, Liberty Shoes, Crew B. O. S; Bhartiya Inter. Bata has the highest market share compared to all its competitors. c. Try to compare and contrast the value chains of the two companies.Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. The activities of a business could be grouped under two headings: (1) Primary Activities those that are directly concerned with creating and delivering a product (e. g. component assembly) (2) Support Activities not directly involved in production, may increase effectiveness or efficiency. The following come under support activities: Procurement Technology Development Human Resource management Firm infrastructureIt is rare for a business to undertake all primary and support activities. BATA INDIA LTD. : Operations (Backward integration)- Company’s own tanneries located in Batanagar and Mokame hghat insures uninterrupted supply of raw material. Now they are not dependant on some third party for procurement of raw material. Sales and distribution- Bata operated through exclusive chain of executive own and franchise stores located in prime location country wide. Bata owns network of 300 exclusive wholesalers who serviced 30,000 retail outlets throughout country.Overall it has over 1,600 showrooms, 27 wholesale depots and 8 distribution centers across the country. Technological resources- In 2004, Bata installed point of sale management information system (POS), for providing sales and inventory information across the company’s stores. This provides company to plan production and optimize inventory level. LIBERTY SHOES LTD. : Technology – It has introduced a new material called TPU (Thermo Plastic Urethane), for high quality footwear, into the country. This material has better properties than PVC or TPR (conventional materials used for footwear).Liberty has als o been instrumental in introducing EVA (Ethyl Vinyl Acetate), which is a direct injection moulding used for making sole for the first time in Asia. This technology uses very light material amp; the footwear is made with the direct injection system. Liberty also pioneered the PU (Poly Urethane) Technology in India for the footwear industry. Besides these Thermo Plastic Elastomer has been developed for the first time in India at Liberty. A CAD/CAM design centre is in place at Liberty. The Sympatex waterproof technology in footwear was pioneered by also Liberty.Liberty is also the first company to market PPE products for safety purpose. Operations- Gharaunda is the first plant of its kind in this part of Asia that is equipped with Desma machines for PU Direct Injection Moulding. Using PUF technology and Computer Aided Systems this vertically integrated plant produces Industrial Safety Shoes that are made to European standards. Sympatex TEX booties as well as ordinary booties are also m ade here. Beside these Gharaunda has a design centre where an ambitious team of young designers working in tandem with experienced technologists. . Which strategy do the companies follow? Cost Leadership, Differentiation or Focus? Bata India Ltd. follows Cost Leadership strategy. Cost optimization and margin improvement: The Company is focusing on margin improvement and cost effectiveness programs which have started yielding results. The Company has initiated strict control on costs in purchases and outsourcing and is looking at global sourcing for raw materials to improve the net realization. The Company has also been clearing old merchandize through discount sales, write offs, etc. hich will enable it to focus on improving sales. e. The reflections about the current costing systems of the company? Currently the company is mainly focusing mainly on cost reducing strategies which are as follows: 1. Cost optimization: Strict control on costs in purchases and outsourcing. It is produ cing its own raw materials to improve its profitability. 2. Demand based production: The Company is focusing on consumers and market demand which will reduce inventories and improve sales-to-stock turnover. 3.Tax-free zone manufacturing base: After Himachal Pradesh and Uttaranchal the company is looking at and negotiating with the third party manufacturing facilities in two other tax-free states of Assam and Jammu and Kashmir. 4. Cost-cutting: Raw material used for used for 33% of total cost. Now Bata identified this problem and started using different mix for footwear production with cheaper raw material. Also, they started cutting some cost through sales and distribution network, which is really huge distribution network. f. How do the companies manage cost and use the information for decision making and control?Cost management in BATA : 1. BATA tried to reduce the costs of raw material. For this it tries to use different mix for footwear production with cheaper raw material. 2. I t also tried to reduce costs through sales and distribution network which is a very huge distribution network. So they continued to invest in expanding retail business. 3. They also tried to generate skilled manpower and cut costs through manpower reduction. 4. They reduced the inventory costs by clearing the existing merchandize by offering discounts. g. What decisions are being taken using management accounting information? 1. Decision to reposition:Bata earlier concentrated only on manufacturing footwear and selling them anyhow but in recent times it has changed its image of the production oriented company to affordable, market driven, fashion conscious, lifestyle brand and hence the decision to reposition. 2. Decision to produce based on logistics and demand: To optimise the utilisation of production facilities the logistics team focuses on obtaining orders from the market for the best selling designs and sizes and ensures that all raw materials are available in the factories we ll in time so that the Company can produce and place in shops the products that consumers want.Thus the Company has been focusing on consumers and market demand which will reduce inventories and improve sales-to-stock turnover. 3. Training and restructuring the frontline sales force: The Company has reorganized its front line sales force. It has undertaken an intensive training programme for its shop assistants and managers to ensure excellence in service to customers. It has also undertaken a rural marketing thrust wherein its reach is rapidly growing. It is recruiting managers with fresh ideas to inspire and empower the workforce with the requisite skills. . Bata uses technology like installation of point of sale management information system to keep an update about the inventory level, sale figure etc. 5. Bata also adopted the cost cutting strategy through use of different mix of raw materials for footwear production and also through sales and distribution but without any comprom ise on the style, quality and design of the product as it endeavours to break the myth of price factor by producing economy range of good quality and stylish products.RECOMMENDATIONS: ) The main recommendation we can give Bata is to repositioning itself. In India we still believe that Bata is just a company which produces footwear for school goers, office goers and regular use footwear like slippers and snickers. Bata is still trying to change its image of production oriented company to affordable, market driven, fashion conscious, lifestyle brand. Today they have a huge shoe line with a huge range of new designs on offer. To name a few they are Marie Claire, Weinbrenner, North Star, Power, Hush Puppies, Dr.Scholls, Ambassador, Bubblegummer etc but only a few segment of people know about this. So Bata must back their campaign through TVC’s, print media and word of mouth. 2) According to the survey conducted by Bata in African continent it was observed that people were not wea ring shoes at all. This means that there is a high scope of marketing shoes in African continent as no one has shoes. References: www. bata. in www. wikinvest. com www. moneycontrol. com www. inrnews. com www. scribd. com

DIE LENIN essays

DIE LENIN essays solo un pensamiento sale de mi mente veo letras extra creo que se estan comunicando conmigo. sera que estan hablando con mi subconsiencia? la respuesta no la se......creo que me estoy las voces regresan a mi cabeza........empiezo a leer las letras del monitor. me siento seguro....cada que leo una palabra en el.........monitor. Te tengo lejos....pero leo tus palabras y no se como lo hace mi consiencia, pero tengo la sensacion de escucharlas aunque nunca eh escuchado tu voz. Cada palabra que escribes esconde un significado que se clava en mi pensamiento al cual trato de Un enigma que esconde tu cara.. que esta siendo reflejada en el monitor en este preciso instante que Te conosco: veo tu cara por el monitor, trato de dibujarla en mis pensamientos, con cada palabra Tu palabra que roba parte de mi alma y se enga al dibujarte en mi mente y construye una imagen tuya, de una persona que no conosco pero que Si alguna palabra fuera "linda" en este "planeta" en tu planeta creo que no llegaria a decribirte. le robarias el titulo y su definicion. BELLA, HERMOSA, SEXY, PRECIOSA son solo palabras que no tienen significado. la persona quien te las dice es un tonto, un ingenuo porque no las pronuncia con la passion necesaria para describir a una criatura tan hermosa como tu. las palabras no se dicen, se usan como herramientas, para describir los sentimientos y pensamientos que lleva un ser en su alma. aunque su alma este llena de dolor y desilucion yo te brindo estas palabras que salen de mis pensamientos que estan llenas de passion. cada palabra esconde un pensamiento que si se utiliza bien pinta un rostro en el alma de alegria y creo que yo te conosco aunque nunca eh visto tu cara yo te veo en mis pensamientos y sabes me gusta la ...

5 Simple Job Search Tips People Forget

5 Simple Job Search Tips People Forget It’s easy to forget how to look for a new job when you already have one. Here are a few strategies for staying sharp when trying to change careers. 1. Show Your StuffMaybe you’re looking to branch out into another field. Your unique qualifications make you a strong candidate, and you know you can do this kind of work. The hiring manager doesn’t. And maybe, given your current position, you don’t look as strong as other candidates might on paper. Here’s where you beef up the relevant experience section of your resume and tailor a brand-new cover letter to the new position you are seeking, playing up all the reasons you may be a slightly unorthodox choice, but the best one for the job.2. Get Off The PageThe best way to get your resume in front of people is to get yourself in front of people. Most positions are filled on recommendation. So start utilizing your network to get you in the door. Hit up your LinkedIn and Meetup contacts and start making the connections you’ll need to get hired in your new field.3. Be SpecificYour friends and colleagues will obviously want to help. Rather than tell everyone you’re looking for a new job, why not tell them precisely what kind of position you are after, or what kind of company? Give a detailed description of what you’re looking for. You’ll get better help and will be more respectful of your connections’ time.4. Don’t Be DesperateOmit the words â€Å"I’ll take anything!† from your vocabulary. If you don’t have a very specific position in mind, do a bit of work to ballpark your dream next move. You’ll have a lot more luck getting help from friends, and you’ll be much more successful when up against the hiring manager- who, after all, wants you to be genuinely enthusiastic.5. Chin UpKeep your spirits and your confidence up. And when in doubt- fake it until you make it. A positive attitude is the necessary flourish to a successful job search strategy; it will keep you sane, ambitious, and attractive to potential employers.

Regional Attitudes and American Identity Essay Example | Topics and Well Written Essays - 750 words

Regional Attitudes and American Identity - Essay Example My friend explained that the Philippine culture is very rich in diversity due to both history and geography. Historically, he explained that the Philippine people are actually composed of ethnicities from different foreign cultures that migrated centuries ago. The immigrants were mostly Malay and Muslim from the surrounding neighbor islands, while later years would bring the Chinese, then the Spanish, and then the North Americans. Geographically, the various mountain ranges and islands act as cultural borders, giving each separated region its own cultural development. My friend is from the capital city of Manila, which he believes is a place where the old face of his home country is being overlapped heavily by the new trends of globalization. He gives high regard to the old ways that place value on virtues, which are close to Western ideas of chivalry and a mix of the Oriental notion of filial respect. However, he also believes that the new ways of thinking are important if his country is to progress and to keep the pace of development without slacking. From how I understand it, this creates conflict between the two cultural perspectives that try to control the cultural plane. Scott and Sherson (1999) indicated that, â€Å"the problem for intercultural communication is that communication is never between cultures per se, but always between people. And people, and the contexts in which they interact, are unique, dynamic, and changeable† (p.4). My friend finds an example of such conflict between him and his mother. He stated that his mother is so attached to the old cultural ways that her methods of dealing with matters are ineffective and inefficient. On the other hand, he notes that his forward thinking and practical methods is taken as an upfront resistance or seen as disrespect to his mother’s sense of authority. According to him, such intercultural conflict exists in his country within homes and even between regions, beliefs

What do the French, Italian and British economies tell us about the Essay

What do the French, Italian and British economies tell us about the extent to which there has been a convergence in the character of business systems across Europe - Essay Example The markets in Western Europe have been strong, active and stable for quite a long time.The countries in Central and Eastern Europe have to catch up. The introduction of Euros as common currency has already begun the gravitation process towards strengthening of the whole European market.The convergence in business systems across Europe has been the natural consequence of the European Union and its predecessors. There has never been a time in history when business convergence in Europe was as steadfast and purposeful as in the present. The factors responsible for this phenomenon are manifold. Some factors like the establishment of European Free Trade Association (EFTA) in 1959, followed by the European Economic Community (EEC) in 1961, and the current European Union (EU) are visible, and there are others such as the impact of globalization on Europe whose full impact have yet to be assessed holistically.Since the formation of the European Union, the European nations have diverted thei r resources and exports from the global market to the European market. Britain's example of trade shift from United States to the European Union is significant. Also, the effort to converge educational facilities in Europe is a welcome development. (European Convergence Reaches Higher Education).France, Italy and Britain are among the top and largest economies in the world. Over 50% of Britain's exports is now concentrated within EU. Also, in the cases of France and Italy, major business partners constitute the EU nations and USA. (Background Notes: France and Italy). In a broader context, the business systems the world over have converged significantly as a result of globalization and the effects of mergers and acquisitions. The markets in Western Europe have been strong, active and stable for quite a long time. However, the countries in Central and Eastern Europe have to catch up. The introduction of Euros as common currency has already begun the gravitation process towards strengthening of the whole European market. (Claire Smith). 3. Why Convergence The economies of Europe are laden with the twin responsibilities of addressing the needs of their own nation at home and also with their obligations to the EU. Agriculture, industry, economy, travel, methodologies, and every other aspect of the way things are done are traded within the EU as first preference. Moreover, innovation and advanced research are the key cornerstones. (President Chirac's wide-ranging interview). However, the industry has shifted focus on value more than competition in order to survive. Large corporations that were once avowed rivals merge or acquire the other. Behemoths like Corus were taken over by outside players like the Tatas of India. They read the clear message on the wall. Deliver or disappear! The market of the day is highly oriented towards value and innovations. The consumer has become extremely aware of the innovative nature of some industries like telecommunications and has high expectations. The telecom and information industries have done their bit by introducing new devices and schemes every now and then further whetting the consumer's

Contemporary strategy analysis Essay Example for Free

Contemporary strategy analysis Essay 2001-2011 was filled with many black swan events (i. e. events that are extremely rare, have a major impact and are unpredicted even if they are rationalised retrospectively) e. g. Sep 11 attack, Lehman Brother collapse, Greece/Iceland bailouts, Arab Spring revolutions, major earthquakes and tsunamis) Rise of BRIC countries creating a multipolar world 2. Sluggish Economic Growth + Increased Competition Economic growth in advanced economies sluggish throughout the medium term governments and household sectors are over-leveraged insufficient productive investment from companies sitting on cash excess capacity in most sectors - resulting in strong price competition Internationalisation of companies from emerging-market countries e. g. contract manufacturers (OEM) in China and India competing with their customers in final markets. 3. Technology Disruption Digital technology disrupting incumbents (e. g. Netflix replacing Blockbuster) and redrawing industry barriers (e. g. Apple, Nokia, Nintendo, Blackberry now competing in same mobile device market) 4. Social Pressure and Crisis of Capitalism Loss of social legitimacy of companies as a result of a fall-out from the 2008/9 financial crisis – disdain for companies (hypocrisy + greed of bankers, traders, etc) and their leaders (e. g. Occupy Wall Street movement) Rise of alternative forms of business enterprise as better, more sustainable models over limited liability companies – e. g. state-owned firms (China, Brazil) and cooperatives (i. e. businesses mutually owned by consumers or employees). Challenge faced by companies of whether to unilaterally create/stick to its own values (which may become out of step) or reflect the current values and attitudes of society it operates within. Item 2: New Directions in Strategic Thinking 1. Re-orientate Corporate Objectives of Companies Reconcile the need for profit maximisation with a broader societal role (i. e. companies having greater social and environmental responsibilities) Move away from focusing on stock market valuation alone Management should not focus on profits but what strategic factors that drive profits or create value e. g. customer satisfaction, innovation Best antidote to corporate empire building and CEO hubris is a stronger emphasis on basic principles of strategy analysis. 2. Seeking More Complex Sources of Competitive Advantage Competitive advantages in today’s dynamic world is difficult to sustain due to high rate of technology diffusion + increased competition from emerging market companies who are more cost-effective Developing multiple layers of competitive advantage is now required (e. g. as shown from companies that maintained profitability and market share for years (e. g. Toyota, Wal-Mart), combined with the ability to combine multiple capabilities. 3. Managing Options The portfolio of options of a company e. g. growth options, abandonment options, and flexibility options are increasingly important as sources of value. Therefore option thinking should be adopted into a firm’s strategy: e. g. industry attractiveness should not depend on profit potential, but option potential (e. g. an industry that produces a no of different products, comprises multiple segments, has many strategic groups, utilises a wide variety of alternative technologies) e. g. a resource is attractive if it can be deployed in different businesses and support alternative strategies (e. g. nanotechnology). Dynamic capabilities are important because they generate new options. 4. Understanding Strategic Fit Importance of fitting the strategy of the firm with the firm’s business environment and its resources and capabilities. 2 major concepts regarding linkages within companies: complementarity and complexity Complementarity: the importance of linkages among a firm’s management practices and finding the optimal configuration (e. g. a six-sigma quality program needs to be accompanied by changes in incentives, recruitment policies, product strategy, etc) Complexity: the idea that companies are complex systems whose behaviour results from interaction of a large number of independent agents. This results in unpredictability, self-organisation by a company and a company positioning between inertia, chaos, and evolutionary adaptation Common to both concepts is the contextuality of linkages: Do the benefits from any particular activity depend on which other activities take place? 2 dimensions of this contextuality: contextuality of activities (are management activities and their benefits dependent or independent of each other? ); contextuality of interactions (do activities interact in similar ways across firms) Item 3: Redesigning organisations The challenge of today’s business environment is reconciling multiple dilemmas (e. g. product at low cost, but also innovate), requiring multi-dexterity. Companies are now multi-dimensional structures with organisational capabilities for each business area e. g. quality management processes, social and environmental responsibility, knowledge management, innovation and exploration, etc. 1. Solution to Complexity Making Organisations Informal, Self-Organising and Permeable Informal Organisation: Rely upon informal rather than formal structures and systems e.g. team-based structures which rely on coordination rather than control. Companies are moving towards project based organisations – temporary cross-functional teams charged with clear objectives (as opposed to permanent functions and continuous operations). Such teams are more able to achieve innovation, adaptability and rapid learning than more traditional structures and avoids issues of over-concentration of power a nd rigid, inflexible structures (e. g. W. L. Gore, supplier of Gore-Tex boots). This is an example of a consensus-based hierarchy, which emphasises horizontal communication, over an authority-based hierarchy, which emphasises vertical communication. Self-Organisation: Humans (and therefore, companies) have a capacity for self-organisation. Three factors are conductive for self-organisation: identity, information and relationships. Identity is a shared cognition of what the organisation is (what is core, distinctive, and enduring about the character of the company) and an emotional attachment towards what it represents. A strong consensus of identity provides a powerful basis for coordinated action that permits flexibility and responsibility to be reconciled with continuity and stability. Information and communication networks within companies support spontaneous patterns of complex coordination with little or no hierarchal direction Relationships, or informal social networks, allow information to be created and transformed and allows the organisation’s identity to expand and include more stakeholders. The more access people have to one another, the more possibilities there are. 2. Breaking Down Corporate Boundaries There are limits to the range of capabilities that companies can develop internally. Therefore, companies must collaborate in order to access the capabilities of other companies e. g. strategic alliances. Today’s web-based technologies permit much wider networks of collaboration (e. g. use of ICT technologies by PG and IBM to draw upon ideas and expertise across the globe or the rise of open-source communities that build highly complex products such as Linux). Item 4: Changing Role of Managers The changing conditions and types of organisations require new approaches to management and leadership. Previous era of restructuring and shareholder focus associated with change masters (highly visible, individualistic and often hard-driving management styles e. g. Michael Eisner of Disney, Rupert Murdoch) â€Å"Buck-stop here† peak decision-making role of CEOs may no longer be feasible or desirable for the current era. Instead, it is the role of guiding organisational evolution that is more important nowadays (being a social architect by creating an environment where every employee has the chance to collaborate, innovate and excel). CEOs should be less concerned about decision-making and more concerned about cultivating identity and purpose. Senior managers also require different knowledge and skills nowadays – e. g. self-awareness, self -management, social awareness (empathy) and social skills – i. e. emotional intelligence. They should move away from being administrators and controllers and become entrepreneurs, coaches and team leaders instead. In particular, Rapid evolution requires a combination of both incremental improvement and stimulating radical change (e.g. Sam Palmisano at IBM) Establishing simple rules: the idea that companies can be managed by a few simple rules (boundary rules and â€Å"how-to† rules) with limited managerial direction otherwise (e. g. Cisco) Managing adaptive tension: Create a level of tension that optimises the pace of organisational change and innovation. This is done through imposing demanding performance targets, but ensuring targets are appropriate and ac hievable.

Final essay :: essays research papers

1.  Ã‚  Ã‚  Ã‚  Ã‚  The Clinton-Lewinsky affair is a very good example of the concentric circle model. Thinking of it in the way explained in the book, â€Å"as a pebble being dropped in still water.† That is exactly what happened in this story. The ripples were the different people that were actually involved in and knew of the story in the first place, before it got out to the public. The media’s knowledge of the story started when Michael Isikoff tracked down Linda Tripp, because of tips he received from other people. It is funny to me how the story for the media began which was because there had been rumors that Clinton had asked Monica Lewinsky to perjure, which would have been illegal. What is so funny to me about that is, when the news actually hit the public, the story seemed to change to the fact that Clinton had an affair. Which is exactly what the Newsweek and other news outlets were not interested in reporting. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Internet has evolved over the last ten years. It has continually expanded and become every more a part of the media’s conglomeration. And the future of the internet is looking very good. Because technology has always surpassed itself, coming out with new and better products on an continual basis. Today the internet is accessible in most schools and children are becoming more computer literate. I believe that one day the internet will surpass all other forms of media. As more people start to become computer literate they will use the internet more. Business’s make billions of dollars a year from the internet. Allowing people to shop in the convenience of their own home has been a huge plus for these business’s. This is a very profitable venue for a business because they don’t have all the expenses of an actual store, such as employees and the physical store. 3.  Ã‚  Ã‚  Ã‚  Ã‚   The White House Press Secretary has a very unique relationship with the media. The person who has this job more than likely has an abundant amount of information the media would like to know. This goes along very well with what libertarians believe. Which is â€Å"that people are involved in a life-long quest for knowledge, truth and wisdom.† They â€Å"imagined a word of many diverse publications that there would be room for every outlook.† That, â€Å"truth-seeking individuals exchange ideas in an unstructured, free-wheeling marketplace.† And finally that â€Å"all citizens engaging in great dialogues through the media seemed naà ¯ve to some people.

Night World : Daughters of Darkness Chapter 12

What happened then was interesting. Mary-Lynnette got to see the sisters do all the things she'dmissed earlier in the clearing. All the hissing and the clawed fingers. Just like the movies. Except that when a vampire hissed, it sounded real. Like a cat, not like a person imitating a cat. All three girls jumped up and stood ready to fight. There wasn't any weird grimacing. But Jade and Kestrel were showing teeth that were long and beautifully curved, coming to delicate feline points that indented the lower lip. And something else. Their eyes changed. Jade's silvery-green eyes went even more silvery. Kestrel's golden eyes looked jewel-yellow, like a hawk's. Even Rowan's eyes had a dark light in them. â€Å"Oh, boy,† Mark whispered. He was standing beside Jade, staring from her to Ash. Ash said, â€Å"Hi.† Don't look at him, Mary-Lynnette told herself. Herheart was pounding wildly and her knees were trembling. The attraction of particle to antiparticle,she thought, remembering a line from last year'sphysics lass. But there was another, shorter namefor it, and no matter what she said to herself, she couldn't keep it out of her mind. Soulmates. Oh, God, I really don't want this. Please, please, Ididn't ask for this. I want to discover a supernova and study mini-quasars at the Gamma Ray Observatory. I want to be the one who solves the mystery of where all the dark matter in the universe is. I don't want this. It should have happened to someone like BunnyMarten, someone who spent timelonging for romance. The only thing Mary-Lynnette longed for wassomebody to understand †¦ †¦ to understand the night with you,a distant part ofher mind whispered. And instead here she was, stuck with a guy whose own sisters were terrified of him. It was true. That was why they were standingpoised to fight, making threatening noises. Even Kestrel was afraid of him. The moment Mary-Lynnette realized that, anger washed out the trembling dismay inside her. Whatever she felt about Ash, she wasn't afraid of him. â€Å"Don't you ever knock?† she said and walked toward him. Strode toward him. She had to hand it to her new family. Both Jadeand Kestrel tried to grab her and keep her from getting close to their brother. Protecting her. MaryLynnette shook them off. Ash eyed her warily. â€Å"Oh. You,† he said. Unenthusiastically. â€Å"What are you doing here?† â€Å"It's my uncle's house.† â€Å"It's your aunt's house and you weren't invited.† Ash looked at his sisters. Mary-Lynnette could justsee little wheels turning in his head. Had they already told about the Night World or not? Of course, if they hadn't, their behavior should be giving somebody a due. Most human girls didn't hiss. Ash held one finger up. â€Å"Okay. Now, listen† Mary-Lynnette kicked him in the shins. She knew it was inappropriate, she knew it was uncalled-for, but she couldn't stop herself. She just had to. â€Å"Oh, for God's sake,† Ash said, hopping backward. â€Å"Are you crazy?† â€Å"Yes, she is,† Mark said, abandoning Jade and hurrying forward to take Mary-Lynnette's arm. â€Å"Everybody knows she's crazy. She can't help it.† He backedup, pulling. He was looking at Mary-Lynnette as if she'd taken all her clothes off and started to dance the mambo. So were Kestrel and Jade. Their eyes had gone ordinary, their teeth retracted. They'd never seen anyone treat their brother quite this way. And to have a human doing it †¦ If the girls had superhuman strength, Ash was undoubtedly even stronger. He could probably flatten Mary-Lynnette with one blow. She still couldn't help it. She wasn't afraid of him, only of herself and the stupid floating feeling in her stomach. The way her legs wanted to fold under her. â€Å"Will somebody just tell her not to do that anymore?† Ash was saying. Kestrel and Jade looked sideways at Mary-Lynnette. Mary-Lynnette shrugged at them, her breath coming quickly. She saw that Rowan was looking at her, too, butnot in the same dumbfounded way. Rowan looked worried and surprised and sorry. â€Å"You've met,† she said. â€Å"I should have told you,† Mary-Lynnette said. â€Å"Hecame to our house. He was asking my stepmotherabout you and your friends-saying that he needed to approve them because he was head of the family.† All three girls looked at Ash with narrowed eyes. â€Å"So you have been around,† Kestrel said. â€Å"Forhow long?† Rowan said quietly, â€Å"What are -you really doinghere?† Ash let go of his shin. â€Å"Can we all sit down and talk about this like reasonable people?† Everyone looked at Mary-Lynnette. She took a deep, calming breath. She still felt as if her entire skin was electrified, but her heart was slowing down. â€Å"Yes,† she said and worked at looking normal so they'd know her temporary insanity was over. As he helped her to the couch, Mark whispered, â€Å"I have to tell you, I've never seen you act so immature before. I'm proud of you.† Even big sisters have to have some off time, Mary-Lynnette thought. She patted him vaguely and sat, feeling tired. Ash settled in a plush-covered chair. Rowan andKestrel sat beside Mary-Lynnette. Mark and Jade shared an ottoman. â€Å"All right,† Ash said. â€Å"Now can we fast introduce ourselves? I presume that's your brother.† â€Å"Mark,† Mary-Lynnette said. â€Å"Mark, that's Ash.† Mark nodded. He and Jade were holding hands. Mary-Lynnette saw Ash's eyes drop to their intertwined fingers. She couldn't tell anything from his expression. â€Å"Okay. Now.† Ash looked at Rowan. â€Å"I'm here to take you back home, where everyone misses you violently.† Jade breathed, â€Å"Give me a break.† Kestrel said, â€Å"What if we don't want to be taken?† and showed her teeth briefly. Mary-Lynnette didn't find that strange. What she found strange was that Ash didn't return the smile. He didn't look lazy or sardonic or smug right then. He looked like somebody who wants to get a job over with. Rowan said, â€Å"We can't go home, Ash.† Her breathing was slightly irregular, but her chin was high. â€Å"Well, you have to come home. Because otherwisethere are going to be some fairly drastic consequences.† â€Å"We knew that when we left,† Jade said, with aslittle emotion as Rowan. Her chin was high, too. â€Å"Well, I don't think you've really thought itthrough.† Ash's voice had an edge. â€Å"We'd rather die than go back,† Jade said. Kestrel glanced at her quickly, one eyebrow raised. â€Å"Oh, well, fine, I'll just make a note of that,† Ash said tightly. Then his expression darkened. He lookedmore determined than Mary-Lynnette would have thought he could look. Not in the least like a big blond cat. Like a lanky, elegant pale tiger. â€Å"Now, listen,† he said. â€Å"There are a few smallthings that you don't understand, and I don't have any time to play games. So how about we send yourlittle friends home and then we can all have a fam ily talk.† Mary-Lynnette's hands clenched into fists. Mark clutched at Jade, who pushed him awayslightly with her elbow. She was frowning. â€Å"I think maybe you'd better,† she said. â€Å"I'm not going to leave you.† Rowan bit her lip. â€Å"Mark †¦Ã¢â‚¬  â€Å"I'm not going. Don't try to protect me. He's not stupid, sooner or later he's going to find out that we know about the Night World.† Rowan drew in her breath involuntarily. Kestrel's expression never changed, but her muscles. tensed as if for a fight. Jade's eyes went silver. Mary-Lynnette sat very still. They all looked at Ash. Ash looked heavenward. â€Å"I know you know,† he said with deadly patience.†I'm trying to get you out, you poor sap, before I find out how much you know.† The sisters stared. Mary-Lynnette opened hermouth and then shut it again. â€Å"I thought you didn't like humans,† Mark said. â€Å"I don't; I hate them,† Ash said with brittle cheer. â€Å"Then why would you want to cut me a break?†Ã¢â‚¬ Because if I kill you, I have to kill your sister,† Ash informed him, with a smile that would have fit in perfectly at the Mad Hatter's tea party. â€Å"So what; she kicked you.† Ash stopped tossing answers back like footballs. â€Å"Yeah, well, I may change my mind any minute.† â€Å"No, wait, † Jade said. She was sitting with legs folded under her, staring at her brother fiercely. â€Å"This is just too weird. Why would you care whathappens to a human?† Ash didn't say anything. He looked at the fire place bitterly. It was Rowan who said softly, â€Å"Because they're soulmates.† An instant of silence, then everybody started talking explosively. â€Å"They're what? You mean, like what Jade and Iare?† â€Å"Oh, Ash, this is rich. I just wish our father were here to see this.† â€Å"It is not my fault, â€Å"Mary-Lynnette said. She found everyone turning toward her, and realized that her eyes were full. Rowan leaned across Kestrel to put her hand on Mary-Lynnette's arm. â€Å"You mean it's really true?Mark said, looking from Mary-Lynnette to Ash. â€Å"It's true. I guess. I don't know what it's supposed to be like,† Mary-Lynnette said, concentrating on making the tears go away. â€Å"It's true,† Ash said moodily. â€Å"It doesn't meanwe're going todo anything about it.† â€Å"Oh, you've got that right,† Mary-Lynnette said. She was glad to be angry again. â€Å"So let's all just pick up our toys and go home,†Ash said in the general direction of his sisters. â€Å"We'llforget all about this; we'll just agree that it neverhappened.† Rowan was watching him, shaking her head slightly.There were tears in her eyes, but she was smiling. â€Å"I never thought I'd hear you say something likethat,† she said. â€Å"You've changed so much-I can't believe it.† â€Å"I can't believe it, either,† Ash said bleakly. â€Å"Maybe it's a dream.† â€Å"But you have to admit now that humans aren'tvermin. You couldn't be soulmates with vermin.† â€Å"Yes. Fine. Humans are terrific. We all agree; nowlet's go home.† â€Å"When we were kids, you were like this,† Rowan said. â€Å"Before you started acting like you were better than everyone. I always knew a lot of that was just show. To hide how scared you were. And I always knew you didn't really believe a lot of the horriblestuff you said. Somewhere inside, you're still that nice little kid, Ash.† Ash produced his first really flashingsmile of theevening. â€Å"Don't bet on it.† Mary-Lynnette had listened to all this feeling shakier and shakier. To conceal it, she said to Rowan, â€Å"I don't think your aunt thought so.† Ash sat up. â€Å"Hey, where is the old hag, anyway?I need to have a talk with her before we leave.† This silence seemed endless. â€Å"Ash †¦ don't you know?† Rowan said. â€Å"Of course he knows. Ten to one, he did it,† Kestrel said. â€Å"What is it that I'm supposed to know?† Ash said, with every sign of being about to lose his patience. â€Å"Your aunt's dead,† Mark told him. â€Å"Somebody staked her,† Jade added. Ash looked around the room. His expression said he suspected it was a practical joke. Oh, God, Mary Lynnette thought numbly, when he's startled and bewildered like that he looks so young. Vulnerable. Almost human. â€Å"Somebody †¦ murdered †¦ Aunt Opal. That's what you're telling me?† â€Å"Are you telling us that you don't know?† Kestrel asked. â€Å"What have you beendoing all night, Ash?† â€Å"Banging my head against a rock,† Ash said. â€Å"Thenlooking for you. When I walked in you were talking about me.† â€Å"And you didn't run across any livestock tonight?Any-let's say-goats?† Ash gave her a long, incredulous look. â€Å"I fed, if that's what you're asking. Not on a goat.Whatdoes this have to do with Aunt Opal?† â€Å"I think we'd better show him,† Rowan said. She was the one who got up and lifted the fold ofrug away from the goat. Ash walked around thecouch to see what she was doing. Mary-Lynnette turned to watch his face. He winced. But he controlled it quickly. Rowan said quietly, â€Å"Look at what was in the goat's mouth.† Ash picked up the black flower gingerly. â€Å"An Iris. So?† ‘Been to your club recently?† Kestrel asked. Ash gave her a weary look. â€Å"If I had done this, why would I sign it with an iris?† â€Å"Maybe to tell us who did it.† â€Å"I don't have to kill goats to say things, you know. I can talk.† Kestrel looked unimpressed. â€Å"Maybe this way the message has a little more impact.† â€Å"Do I looklike the kind of person who wastes time turning goats into pincushions?† â€Å"No. No, I don't think you did this,† Rowan said inher quiet way. â€Å"But somebodydid-probably whoever killed Aunt Opal. We've been trying to figure outwho.† â€Å"Well, who have we got for suspects?† Everyone looked at Mary-Lynnette. She looked away. â€Å"There's one who's pretty prime,† Mark said. â€Å"Hisname's Jeremy Lovett. He's a real-â€Å" â€Å"Quiet guy,† Mary-Lynnette interrupted. If anyonewas going to describe Jeremy, it was going to be her. â€Å"I've known him since elementary school, and I would never,ever have believed he could hurt any body-especially an old lady and ananimal.† â€Å"But his uncle was crazy,† Mark said. â€Å"And I'veheard things about hisfamily-â€Å" â€Å"Nobodyknows anything about his family,† Mary-Lynnette said. She felt as if she were struggling to keep her head above water, with barbells tied to herwrists and ankles. What was dragging her downwasn't Mark's suspicion – It was her own. The littlevoice in her head that was saying, â€Å"But he seemed like such a nice guy†Ã¢â‚¬â€œand which meant, of course, that he wasn't. Ash was watching her with a brooding, intent expression. â€Å"What does this Jeremy look like?† Something about the way he said it irritated MaryLynnette beyond belief. â€Å"What do you care?† Ash blinked and shifted his gaze. He shrugged minimallyand said with forced blandness, â€Å"Just curious.† â€Å"He'svery handsome,† Mary-Lynnette said.Gooda way to let out her anger and frustration. â€Å"And the thing is that he looks very intelligent andsensitive-it's not empty good looks. He's got hair that's sort of the color of Ponderosa pinecones andthe most wonderful brown eyes†¦. He's thin andtan and a little bit taller than me, because I'm normally looking at his mouth†¦.† Ash didn't look pleased. â€Å"I saw somebody vaguelylike that at the gas station -in town.† He turned to Rowan. â€Å"You think he's some kind of outlawvampire?† â€Å"Obviously not a made vampire because MaryLynnette has watched him grow up,† Rowan said. â€Å"I was thinking more that he might be renegade lamia.But there's not much use in trying to figure it out from here. Tomorrow we can go and see him, and then we'll know more. Right?† Mark nodded. Jade nodded. Mary-Lynnette took adeep breath and nodded. Ash nodded and said, â€Å"All right, I see why you can't go home until this is solved. So, we'll figureout who killed Aunt Opal, and then we'll take the appropriate action, and then we'll go home. Got it?† His sisters exchanged glances. They didn't answer. As she and mark walked back to their house,Mary-Lynnette noticed that Sirius had lifted abovethe eastern horizon. It hung like a jewel, brighterthan she had ever seen it before-much brighter. Itseemed almost like a miniature sun, flashing with blue and gold and violet rays. She thought the effect must be psychological,,until she remembered that she'd exchanged blood with three vampires.

Care Values and Communication in a Hospital setting Essay

The care values are a set of rules and guidelines that every care practitioner has to follow in order to provide services to their clients. The overall aim of the standards is to improve client’s quality of life by ensuring that each person gets the care that is most appropriate for them as an individual. The three main care values are Confidentiality, Equality and Diversity and Individual rights and beliefs. By achieving these care values we can improve the quality of care and allow all patients to be treated as an individual with respect. Slideshare.net (2012) http://www.slideshare.net/j.slack/what-is-the-care-value-base (Accessed: 22 January 2013) Confidentiality is an important principle in health and social care as it imposes boundaries on the amount of personal information and data that can be disclosed without consent. Confidentiality is where a person disclosing personal information expects their privacy to be protected, such as in a relationship of trust. However in some situations confidentiality can be countered, when there is public interest in others being protected from harm. UCeL (2012_ http://www.ucel.ac.uk/rlos/confidentiality/ (Accessed: 22 January 2013) Confidentiality is very important because as healthcare workers our ability to correctly diagnose and treat our patients depends on getting a correct medical and social history, and having our patients trusts us. If a patients feels that the professional would share this information they may not give them the truth and without that important information they could make the wrong diagnosis and wrong treatment. Yahoo answers (2012) http://uk.answers.yahoo.com/question/index?qid=20070820014312AAuFE9q (Accessed: 25 January 2013) Confidentiality can be used in oral communication in a hospital setting, For example if a patients approached their GP about a private and embarrassing problem they would be expected to show that patient respect and not to share the information given with anyone else. An example of a time where this could be shared is if their GP wanted to send them for tests and had to inform a specialist about their condition. Another type of communication is written this could be used to promote confidentiality as all paper based records must be locked away in a filing cabinet and only be accessed by those authorised to. Also to access your own records you must write a letter and wait approval for this. Also for documents written on the computer there are various passwords and back up options for if the server goes down or a records is deleted. An example of how confidentiality can be used in computerised communication would be having passwords and automatic locks on staff’s computers and email accounts so only they can access their own patient’s information and no other members of staff or unauthorised persons. The last type of communication is specialist one example of how this can be used in confidentiality is if a person has hearing barriers and has to use sign language to communicate with their doctor. If their doctor is giving those results or information on their health and has to use sign language they may need an interpreter and the patients may want to use a quiet and enclosed room with the blinds shut just in case anybody else can see the sign language being used and understands it. Another care value is Equality and Diversity. This means treating everyone equally regardless of their colour, age, gender, ethnicity, sexual orientation, disability etc. This is different to treating people the same as different people have different needs, so individuality should be taken in to account. For example, it would not be equal treatment to provide two different people with information about the services available written in English, if one of those people spoke another language and could not understand English. Wiki.Answers (2012) http://wiki.answers.com/Q/What_does_equality_and_diversity_mean_in_health_and_social_care (Accessed: 22 January 2013) We live in an increasingly diverse society and need to be able to respond appropriately and sensitively to this diversity. Learners in the healthcare setting will reflect this diversity around gender, race and ethnicity, disability, religion, sexuality, class and age. Successful implementation of equality and diversity in all aspects of work ensures that colleagues, staff and students are valued, motivated and treated fairly. London Deanery (2012) http://www.faculty.londondeanery.ac.uk/e-learning/diversity-equal-opportunities-and-human-rights/what-is-equality-and-diversity (Accessed: 25 January 2013) One example of how Equality and Diversity can be used in oral communication in a hospital setting is that a doctor would speak differently to a child than they would to an adult as children may not be able to understand some of the information they are being told if they used big words and medical jargon. Doctors should also use a slower pace and soft tone when speaking to younger patients and ask them regularly if they understand what is being said although they normally have a parent or guardian to accompany them. An example of how Equality and Diversity can be used in written communication would be if a patient cannot read or speak English they may have to produce leaflets in their language so they understand their condition or illness and what treatment is needed more clearly. An example of how Equality and Diversity can be used in computerised communication would be having audio descriptions and talking pages on the NHS website so that people with sight barriers can still access the information they have to offer. The last type of communication is specialist and an example of how this can promote equality and Diversity is if a patient doesn’t speak English they may need a translator to assist the patient in talking to the doctor and to assist the doctor diagnosing the patient. This allows the patient to get the medical attention they require and are entitled to without them learning a second language which makes them equal but also individual. Individual’s rights and Beliefs means being treated as an individual according to our own needs, every individual wants to be treated fairly, in the care sector it is of the utmost importance that a service user is treated fairly and also treated with love, care and respect. The individual rights are respect, choice, dignity, protection, and equality, access to information, non-discrimination, and effective communication. They also have the right to their own beliefs and a doctor must respect a patients beliefs and choice’s when treating them. Wiki.Answers (2012) http://wiki.answers.com/Q/What_is_individual_rights_in_health_and_social_care (Accessed: 22 January 2013) When working within a health and social care sector based environment is to ensure that each service user feels that they can trust you as the service provider.

Coal tar creosotes products Essays

Coal tar creosotes products Essays Coal tar creosotes products Essay Coal tar creosotes products Essay Coal pitch is among the byproducts when coal is carbonized to do coke or gasified to do coal gas. Coal pitch creosotes are distillation merchandises of coal pitch, while coal pitch pitch is a residue produced during the distillment of coal pitch. Coal pitch pitch volatiles are compounds given off from coal pitch pitch when it is heated. Coal pitch creosotes, coal pitch, coal pitch pitch, and coal pitch pitch volatiles are composed of many single compounds of changing physical and chemical features. In add-on, the composing ofe ach, although referred to by specific name ( e.g. , coal pitch creosote ) is non consistent. For case, the constituents and belongingss of the mixture depend on the temperature of the destructive distillment ( carbonisation ) and on the nature of the carbon-containing stuff used as a feedstock for burning Usually ; coal pitchs are syrupy liquids or semisolids that are black or dark brown with a naphthalene-like olfactory property. Coal pitchs are complex combin ations of polycyclic aromatic hydrocarbons ( PAHs ) , phenols, heterocyclic O, S, and nitrogen compounds. { 1 } Although several hundred chemical compounds have been isolated from coal pitch, a comparatively little figure are present in appreciable sums. These may be grouped as in the tabular array. All the compounds in the tabular array except the monomethylnaphthalenes are of some commercial importance. The byproducts from coal carbonization, particularly coal pitch, have been the chief beginning of chemicals worldwide in the latter half of the nineteenth century. However, during the past four decennaries, crude oil and natural gas have mostly replaced coal as the basic natural stuffs for the production of chemicals. As crude oil and gas militias are worsening quickly, due to their progressively high demand, coal is expected to finally recover its place as a major beginning of chemicals and other non-fuel merchandises in the twenty-first century. Traditionally, Cresylic acids have been obtained from coal pitch. In the United Kingdom, methyl phenols have been conventionally produced from low temperature coal pitchs as a consequence of carbonisation of coal. The chief manufacturer has been Coalite Chemicals. In Germany, Rutgers VFT AG have about perfected coal pitch chemical science and have been bring forthing cresylic acids and 3 5-xylenols for old ages. CdF Chime in France and Nippon Steel chemical co. of Japan has besides been bring forthing some coal tar-based methyl phenols. The most outstanding manufacturer in the field of methyl phenols from coal pitch had been SASOL of South Africa that has been runing coal chemical workss utilizing force per unit area gasification of bitumious coals based on lurgi procedure. In these workss, ab initio phenol and ortho-cresol are separated from the cresylic acid mixture utilizing fractional process, and a mixture rich in methyl phenols ( up to 94 % ) incorporating some xylenols is produced and the merchandise is marketed as assorted methyl phenols ( chiefly para methyl phenol, meta methyl phenol, and little per centum of assorted xylenols and a really small measure of unrecovered phenol ) . Bituminous coal or even lignite pitchs have been used in Germany, Czech Republic, Russia, Ukraine and India for recovery of assorted methyl phenols and xylenols. However, many of these workss, particularly in Germany, are being closed down since coal carbonisation procedures are considered to be harmful to the environment. The Procedure The industry of coke in the byproduct coke ovens normally consequences in the production of 10 to 16 gal of pitch and light oil per ton of coal. ( 1 ) . The petroleum coal pitch is so farther distillated to give 5 % of light oil, 17 % of creosote oil, 17 % of heavy oil and 61 % pitch. Cresols and xylenols recovered from coal pitchs are normally in the signifier of cresylic acid, the cresylic acid is normally approximately 2 to 3 % of the original pitch and it is normally present in the light oil ( up to 200 C ) and the in-between oil ( 200 to 250 ) . The cured cresylic acid typically contains 45 % phenol, 35 % methyl phenols, 15 % xylenols and 5 % other phenolic homologs ( 1 ) Cresols can be obtained by polishing tar acids. These acids consist of the phenolic components present in coal pitch. The byproduct coking of coal outputs an norm of 42 litres of coal pitch. The pitch is distilled ( ! ! ! ) and a fraction known as creosote oil or tar-acid oil is collected. The fraction containing of approximately 17 % is foremost processed to take the naphthalene. The phenols and methyl phenols, nowadays in the pitch to the extent of 0.3 % to 1.1 % , are so removed as follows. The tar-acids, after naphthalene remotion, are charged into a wash armored combat vehicle, where the phenolic organic structures are extracted with Na hydrated oxide solution. Acerb concentrations changing from 8 to 50 % may be utilized, although the higher concentrations are in more general usage. The pitch acids are converted to their several salts, Na phenate and cresylate, which are soluble in the aqueous bed. This bed incorporating the tar-acid salts is allowed to settle in the wash armored combat vehicle and is so discharged from the underside. The nonaqueous ( neutral-oil ) bed is distilled and sent to the pyridine-recovery works ( ! ! ! ) . The Na cresylate from the wash armored combat vehicle is freed of entrained and dissolved oils and the bases by vaporization ( under vacuity ) to controlled concentrations. The concentrated cresylate solution is run from the evaporator into a neutralizer or carbonating armored combat vehicle. Here most of the salts are converted to free pitch acids by intervention with C dioxide. The acids are decanted from the ensuing Na carbonate solution and are so charged into an acidifier. Sulfuric acid, in changing concentrations, is added to finish the procedure of springing the pitch acids. Carbon dioxide intervention can be eliminated by utilizing merely merely sulphuric acid, but this pattern is non common. The released phenols and methyl phenols are separated from aqueous Na sulphate solution in the acidifier by decantation. The top bed, incorporating the phenolic organic structures, is distilled either intermittently or continuously through a fractioning column. Here the H2O is removed an d several fractions such as petroleum phenols methyl phenols and xylenols are taken. The phenol fraction is sent to the phenol-refining works for farther processing. The petroleum methyl phenol cut is farther purified by fractional distillment to give o-cresol and a mixture dwelling of m-and p-cresol. The latter methyl phenols were by and large marketed as a mixture, since their separation is well more hard than the isolation of o-cresol due to the fact that there is a sensible difference in boiling points of o-cresol and other isomers. The two isomers may be refined by the formation of the oxalic-acid add-on merchandise or by the alkylation with an alkene to give compounds that are more readily separated. Hydrolysis and dealkylation, severally, output refined m- and p- methyl phenols. However merely a little fraction of the m-cresol-p-cresol mixture is used to fix the single isomers Until World War 2 about all the cresylic acid was produced from coal pitch by merchandise. The addition in demand during the war led top crude oil refiners to put in installations for recovery the cresylic acid formed in the thermic snap procedures. This was extended to catalytically cracked napthas after the war. These yearss the production of methyl phenols and xylenols are chiefly produced from man-made paths.

List of Greek Words in the English Language

List of Greek Words in the English Language List of Greek Words in the English Language List of Greek Words in the English Language By Michael After French, Latin and Viking (and Old English of course, but that is English), the Greek language has contributed more words to modern English than any other perhaps 5%. Many Greek words sprang from Greek mythology and history. Knowing those subjects was evidence that a person was educated, so dropping a reference to Greek literature was encouraged even into the 20th century. From Greek mythology, we get words such as atlas, chaos, chronological, erotic, herculean, hypnotic, muse, nectar, promethean, and even cloth. But most Greek-origin words in English did not come straight from ancient Greek. Many are modern, not ancient, combinations of Greek root words. For example, you probably know the telephone was not used by the ancient Greeks. But the word itself is all Greek, made up of the Greek words for distant and sound. Besides tele and phon, common Greek roots include anti, arch, auto, bio, centro, chromo, cyclo, demo, dys, eu, graph, hydro, hypo, hyper, logo, macro, mega, meta, micro, mono, paleo, para, philo, photo, poly, pro, pseudo, psycho, pyro, techno, thermo and zoo. Among others. Comparing the original and the modern meanings of Greek words that became English words sometimes shows not only how much language has changed, but how much culture has changed. idiot Someone of very low intelligence. For the ancient Greeks, an idiot was a private citizen, a person not involved in civil government or politics. Related: idiosyncracy, idiom, and other individualistic words. metropolis The Greek roots of this word are â€Å"mother† and â€Å"city. Socrates, convicted in court of corrupting the youth with his philosophy, was given a choice between drinking poison or exile from his mother city of Athens. He chose poison because he wasnt an idiot, in the ancient sense. If you chose exile, you might be an idiot in the ancient sense, but you would be a live idiot. acrobat This circus performer who demonstrates feats of physical agility by climbing to the very top of the rope gets his name from the Greek words high and walk, with the sense of rope dancer and tip-toe. bacterium From a Greek word that means stick because under a microscope (another Greek word), some bacteria look like sticks. cemetery The Greek word koimeterion meant sleeping place, dormitory. Early Christian writers adopted the word for burial ground, and thats why college students stay in the dormitory and not in the cemetery. dinosaur You may have heard this one before. Our word for these ancient reptiles is a modern (1841) combination of the Greek words for terrible and lizard. hippopotamus The ancient Greeks called this large, moist African animal a hippopà ³tamos, from the words for â€Å"horse† and â€Å"river.† In other words, river horse. rhinoceros Continuing our African theme, this large, dry African animal is named after the Greek words for nose and horn. Horns usually dont grow on noses. history The Greek word historà ­a meant inquiry, record, narrative. dialogue A monologue has one speaker, but a dialogue doesnt necessarily have two speakers (that would be a di-logue, but theres no such word). Dialogue comes from Greek words that mean across-talk, and more than two people can do that if they take turns. economy The Greek word for â€Å"household administration† has been expanded to mean the management of money, goods, and services for an entire community or nation. But economical still refers to personal thrift. metaphor In ancient times, this word meant â€Å"transfer† or â€Å"carrying over.† When my grandfather called my grandmother a peach, metaphorically speaking, he used a figure of speech that transferred the sweetness of the fruit to his sweet wife. planet The ancient Greeks get blamed for everything wrong with astronomy before the Renaissance, but they were astute enough to notice that while most stars stood still, some wandered from year to year. The word planet comes from the Greek word for wandering. schizophrenia People with this mental disorder have been described as having a split personality, and the name comes from Greek words for split and mind. Symptoms may include hallucinations, delusions, or disorganized speech. technology This word was not limited to industry or science until the mid-19th century, during the Industrial Revolution. Originally it referred to technique (same Greek root) or the systematic study of an art or craft – the art of grammar, at first, and later the fine arts. grammatical Speaking of grammar, the Ancient Greek word grammatike meant â€Å"skilled in writing.† Now it means correct in writing. syntax A combination of Ancient Greek words that mean â€Å"together† and â€Å"arrangement.† Syntax is how words are arranged together. sarcasm Though it was used to describe bitter sneering, the Greek word sarkazein literally meant to cut off flesh, which you might feel has happened to you when subjected to cutting sarcasm or critical humor. sycophant Not a word that Ive ever used, but you might like it. It means servile, self-seeking flatterer. In ancient Greek, it meant one who shows the fig. That referred to an insulting hand gesture that respectable Greek politicians wouldnt use against their opponents, but whose shameless followers could be encouraged to do so. telescope Another all-Greek word that wasnt invented by the Greeks, but perhaps by the Dutch around 1600. Its roots mean far-seeing and Galileo Galilei was one of the first astronomers to use a telescope to see faraway things. As you can see, Greek is deeply woven into modern English. To prove it, in the late 1950s, Greek economist Xenophon Zolotas gave two speeches in English, but using only Greek words, except for articles and prepositions. The results were rather high-sounding, but mostly comprehensible. As you become more familiar with Greek words, English will be easier to understand. And probably, more colorful. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! 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Media effect on Women Essay Example | Topics and Well Written Essays - 1500 words

Media effect on Women - Essay Example Whether the media realizes it or not, they hold the power to build a woman up or to break her down, in this respect it can lead to a lot of negativity. Nevertheless, for a female who feels in control of herself, and is proud of her own body image, the media simply exemplifies these feelings for her. Even so, it needs to be kept in the forefront of the mind that for some women, these ideals set up by the media are destroying dozens of women's natural ability to cope with how they feel about themselves. Fisher (1986) emphasizes the fact that body image undoubtedly plays a part in all of the behaviors that are visually interpreted to show how an individual feels about themselves. So when a female begins to portray a symptom of depression on her body image one has to pause and ask, "Why is there suddenly this problem" Is the media wholly responsible for this type of crisis simply by presenting a bombardment of extremely thin and sexy women The answer is dutifully, yes. If the media would focus on how women actually are instead of presenting false ideals then perhaps there would not be such an upset among the female gender. There might not be eating disorders, or poor self-esteem levels among women in the real world. Females are highly Females are highly vulnerable to what the media projects, they want to feel good about themselves. When the media only shows examples of thin and beautiful women, then average women are, of course going to feel belittled and bad about themselves. Obviously, the media affects all facets of a females life. If a woman starts to become overtly depressed due to her feelings of failure of herself then it can have a vast impact in other areas of her life such as, sexual orientation, sexual awareness, comfort of ones own self, sexual arousal patterns, intimacy, delinquent behavior, clothing choice, drug addiction, tolerance of stress, and how they interrelate with their environment (Fisher 1998, p.625). A person wouldn't think that issues such as these would go this far, yet they do, and often undetectable, until it is too late. It is a known fact that women arm themselves with their own defensive mechanisms to combat the material that is endlessly thrust in front of them by the media. This is especially true if it is information that subjects them to feelings about themselves that are extremely complex, confusing, or even threatening to who they really are (Fisher 1998). The main point of fact is, is that the media projects these ideas that are in actuality falsely representing women today. They not only place a negativity on adult women but young adolescents are affected by them as well. These unrealistic expectations create all sorts of probabilities for young girls that can lead to eating disorders, lowered self esteem, thoughts of suicide, dissatisfaction of their bodies, self mutilation, and many other psychological disorders (Holmstrom 2004). As was mentioned, there is not only negative attributes that the media presents onto women, but also positive ones as well. Women who are overweight, or are simply slightly overweight have been found to feel better about themselves when the media presents